Privacy Policy

Last updated: May 21, 2026

This Privacy Policy explains how Pluxy collects, uses, discloses, and protects personal information when you visit pluxy.co, place an order, interact with our advertisements, contact support, enroll in communications, or otherwise use our online services.

For purposes of this Privacy Policy, "Pluxy," "we," "us," and "our" refer to Blue Brands LLC d/b/a Pluxy. "Website" means pluxy.co and related online services operated for the Pluxy brand.

If you do not agree with this Privacy Policy, please do not use the Website.

1. Contact

If you have questions, requests, or complaints about this Privacy Policy or our privacy practices, contact us at:

Blue Brands LLC d/b/a Pluxy 30 N. Gould St Sheridan, WY 82801 United States Email: support@pluxy.co

2. Personal Information We Collect

We collect personal information directly from you, automatically through the Website, and from service providers or advertising partners.

Information You Provide

We may collect information you provide when you place an order, create an account, contact support, submit a review, complete a quiz or survey, use a discount, enroll in email/SMS marketing, or otherwise interact with us. This may include:

• Name.
• Email address.
• Phone number.
• Billing address.
• Shipping address.
• Order details.
• Payment-related information.
• Customer support messages.
• Reviews, photos, videos, comments, and other submissions.
• Communication preferences.

Payment card information is processed by payment providers and ecommerce platforms. We do not intentionally store full payment card numbers on our own systems.

Information Collected Automatically

When you visit the Website, we and our service providers may automatically collect information such as:

• IP address.
• Browser type and version.
• Device type and operating system.
• Time zone and approximate location.
• Pages viewed.
• Products viewed.
• Referring URL.
• Search terms.
• Cart and checkout activity.
• Purchase activity.
• Interactions with emails, ads, and Website features.
• Cookies, pixels, tags, SDKs, and similar identifiers.

Information From Third Parties

We may receive information from third parties such as ecommerce platforms, payment processors, fraud prevention providers, analytics providers, advertising networks, email/SMS providers, review platforms, affiliate partners, and fulfillment/shipping providers.

3. How We Use Personal Information

We use personal information to:

• Operate the Website.
• Process, confirm, fulfill, and deliver orders.
• Process payments and prevent fraud.
• Provide customer support.
• Manage returns, refunds, exchanges, warranties, and disputes.
• Send transactional messages such as order confirmations, shipping updates, account notices, and support replies.
• Send marketing messages if you have opted in or where permitted by law.
• Personalize Website content, product recommendations, offers, and ads.
• Measure and improve Website performance.
• Understand advertising effectiveness.
• Protect the Website, customers, and our business.
• Enforce our Terms, policies, and legal rights.
• Comply with legal obligations.

4. How We Share Personal Information

We may share personal information with service providers and partners that help us operate our business, including:

• Ecommerce platform providers, including Shopify.
• Payment processors and fraud prevention providers.
• Warehouses, shipping carriers, logistics providers, and return processors.
• Customer support, helpdesk, and communication tools.
• Email and SMS providers.
• Analytics, personalization, testing, and conversion tools.
• Advertising platforms and social media platforms.
• Review and user-generated-content tools.
• Subscription and customer portal providers, if applicable.
• Professional advisers, including lawyers, accountants, insurers, and auditors.
• Government authorities, courts, regulators, and law enforcement when required or permitted by law.

We may also disclose personal information in connection with a merger, acquisition, financing, reorganization, sale of assets, bankruptcy, or similar business transaction.

5. Advertising, Analytics, and Tracking

We use cookies, pixels, tags, and similar technologies to operate the Website, remember preferences, maintain carts, measure performance, understand customer behavior, and provide advertising.

We may work with advertising and analytics partners such as Meta/Facebook, Google, TikTok, Pinterest, Bing/Microsoft, Shopify, Retention.com, and other providers. These partners may use information about your Website activity, purchases, device, and interactions with our ads to help us show relevant ads and measure performance.

You can learn more about targeted advertising and opt-out choices through:

• Meta/Facebook Ads Settings: https://www.facebook.com/settings/?tab=ads
• Google Ads Settings: https://www.google.com/settings/ads/anonymous
• Bing/Microsoft personalized ads: https://advertise.bingads.microsoft.com/en-us/resources/policies/personalized-ads
• Digital Advertising Alliance opt-out portal: https://optout.aboutads.info/
• Network Advertising Initiative: https://www.networkadvertising.org/choices/

You may also be able to control cookies through your browser settings or through privacy controls presented on the Website.

6. Email and SMS Marketing

If you sign up for marketing emails or SMS messages, we may use your contact information to send promotional messages. Consent to marketing is not required to purchase.

You can unsubscribe from marketing emails using the unsubscribe link in the email. You can opt out of SMS marketing by replying STOP, END, CANCEL, UNSUBSCRIBE, or QUIT, or by following instructions in the message.

Even if you opt out of marketing, we may still send transactional or service-related messages, including order confirmations, shipping updates, support replies, account notices, policy notices, and legal notices.

7. Cookies

Cookies and similar technologies help the Website function and help us understand how the Website is used.

We may use:

• Necessary cookies for cart, checkout, account login, security, localization, and Website operation.
• Analytics cookies to understand traffic, performance, and customer behavior.
• Advertising cookies and pixels to measure ads and show relevant offers.
• Preference cookies to remember choices such as region, currency, or privacy settings.

Some cookies are placed by third-party providers. Blocking cookies may affect Website functionality, including cart and checkout.

8. Retention

We retain personal information for as long as reasonably necessary for the purposes described in this Privacy Policy, including order fulfillment, customer support, legal compliance, accounting, fraud prevention, dispute resolution, enforcing agreements, and business records.

Retention periods may vary depending on the type of information, the purpose for collection, legal requirements, and operational needs.

9. Security

We use reasonable administrative, technical, and organizational measures designed to protect personal information. However, no website, platform, system, or transmission method is completely secure. We cannot guarantee absolute security.

You are responsible for keeping account credentials confidential and for using secure devices and networks.

10. Your Privacy Rights

Depending on where you live, you may have rights to:

• Request access to personal information we hold about you.
• Request correction of inaccurate information.
• Request deletion of certain information.
• Request a copy or portability of certain information.
• Opt out of targeted advertising or sale/share of personal information where applicable.
• Limit certain uses of sensitive personal information where applicable.
• Withdraw consent where processing is based on consent.
• Appeal a denied privacy request where applicable.

To exercise privacy rights, contact support@pluxy.co. We may need to verify your identity before fulfilling a request.

If you use an authorized agent, we may require proof that the agent is authorized to act on your behalf.

11. California Privacy Notice

If you are a California resident, California privacy laws may provide additional rights regarding personal information. The categories of personal information we may collect include identifiers, commercial information, internet or electronic network activity, geolocation approximations, payment-related information, inferences, and customer support content.

We use and disclose these categories for the business and commercial purposes described above, including ecommerce operations, fulfillment, support, analytics, advertising, fraud prevention, and legal compliance.

We do not knowingly sell personal information for money. Some advertising and analytics activities may be considered "sharing" or "targeted advertising" under certain privacy laws. You may opt out where required by law by using available Website privacy controls or contacting us.

12. International Visitors

The Website is operated from the United States and uses service providers that may process information in the United States and other countries. If you access the Website from outside the United States, your information may be transferred to, stored in, or processed in countries that may not provide the same level of data protection as your home country.

Where required, we rely on appropriate legal bases and safeguards for international transfers.

13. European Economic Area, United Kingdom, and Switzerland

If you are located in the EEA, UK, or Switzerland, our legal bases for processing personal information may include:

• Performance of a contract, such as processing and fulfilling orders.
• Consent, such as certain marketing or tracking activities.
• Compliance with legal obligations.
• Legitimate interests, such as fraud prevention, support, Website improvement, advertising measurement, and business operations, where those interests are not overridden by your rights.

You may also have the right to lodge a complaint with a local data protection authority.

14. Children's Privacy

The Website is not intended for children under 13, and we do not knowingly collect personal information from children under 13. If you believe a child has provided personal information to us, contact support@pluxy.co so we can take appropriate steps.

15. Do Not Track and Global Privacy Control

Some browsers send "Do Not Track" signals. Because there is no uniform industry standard for these signals, we may not respond to all Do Not Track signals.

Where required by law, we will honor browser-based opt-out preference signals such as Global Privacy Control in a manner required by applicable law.

16. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. The updated version will be posted on this page with the updated date.

17. Complaints and Questions

If you have questions or complaints, contact us at support@pluxy.co or by mail at:

Blue Brands LLC d/b/a Pluxy 30 N. Gould St Sheridan, WY 82801 United States